Book Review: The Mom Test
Do not build anything without validation. And do not do any validation before reading this book. This is an extremely important book for aspiring founders. Rob Fitzpatrick shows every ins and outs of the process of validation in this little book. Some aspects of the validation process are quite counter-intuitive. For example, you may hear the potential customer you are interviewing saying something like "I'll sure buy your product once it's ready" and gleefully consider this as a very positive signal, while in reality, this does not mean anything. There are a lot of examples where a founder got this kind of "positive signals" and then spent six months confidently building, only to find that even the original "promised" potential customer wouldn't pay. ...